Content Planning and Creation
CLASSBOX Introduction Video
Requester: Compass Publishing Needs: 2-3 min. video introducing online teaching platform, easy to understand and straight to the point, with tight budget. Mainly aimed at B2B (schools). Role: Video Co-Director Process: In terms of flow, we decided to work around teachers' needs and difficulties, highlighting these and how the platform could help them teach easier. For the audio, the aim was to obtain a slow-paced but natural voice. The result is a video starting with the current situation, and how the platform could improve it, showing clearly how it worked and giving teachers a real insight into it. Results: The video was welcome by partners, as a first glance over the platform, and helped them understand what the platform was about, before detailed explanation. |
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